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Erin Briskie

Catalog & Lifestyle Photography

These images represent my work leading the styling and art direction for FootJoy’s product photography. Informed by both lifestyle and athletic photography, I partner closely with internal teams to shape compositions that balance technical performance with everyday wearability. From precise product laydowns to styled lifestyle imagery, each asset is intentionally crafted to support the collection’s narrative and scale seamlessly across channels, including catalog, e-commerce, and digital marketing.

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B2B Apparel Workbook

Leading the layout and production of FootJoy's 140-page seasonal workbook, distributed to 14,000 wholesale partners. Working closely with product teams, I ensure technical specifications align seamlessly with lifestyle imagery throughout the book. The design includes custom tabs and soft-touch cover finishes, creating a premium tool that helps buyers understand both technical features and merchandising opportunities.

Head-to-Toe Campaign

Styled and directed product photography highlighting FootJoy's apparel offering. Each composition highlights how textures and technical fabrics complement each other across the collection, showcasing FootJoy's layering system while maintaining an elevated aesthetic. These assets were strategically shot to flex across D2C, email campaigns, and social media, maximizing their value across multiple channels.