Erin Briskie
Directed styling and art direction for FootJoy’s product photography, shaping a visual language that bridges performance and lifestyle. From technical laydowns to on-model storytelling, each image is built to communicate product integrity while scaling seamlessly across catalog, e-commerce, and digital platforms.
Directed the layout and production of FootJoy’s 140-page seasonal B2B workbook, shaping a key sales tool for 14,000 wholesale partners. Established a clear visual system that connects technical product details with lifestyle storytelling, improving how buyers navigate and merchandise the collection. Applied refined layout and premium finishes to reinforce brand positioning.
Directed and styled product laydown photography for FootJoy’s apparel collection, building compositions that highlight material, texture, and layering across the system. Designed for versatility, each asset scales across D2C, email, and social, maximizing efficiency and consistency across channels.
