PGA Show 2020 - 2026
For FootJoy’s presence at the PGA Show, I led the creative direction and design of the brand experience in close collaboration with cross-functional teams. Beginning with 3D visualizations to define the booth layout and flow, I developed a cohesive design system that brought the Spring/Summer collections to life across physical and digital touchpoints. I oversaw the production of all booth graphics, product displays, and digital presentations, balancing creative ambition with tight budgets and timelines. Partnering closely with product teams, I ensured thoughtful merchandise presentation and created supporting materials, including lookbooks and seasonal catalogs, distributed on-site. By extending our photography across large-format environmental graphics and digital displays, the space delivered a consistent, high-impact brand experience while maximizing existing creative assets.
NewportFilm: Hot In Havana
As part of newportFILM's 6th annual Friend-Raiser, which raised over $35,000 for the nonprofit, I created a range of materials to support the event's success. The project included developing social media content, print collateral, and event graphics that helped share the organization's message. To enhance the physical space, I designed and produced custom photo backdrops using laser cutting and CNC fabrication techniques, adding a unique element to the guest experience. The integrated campaign helped bring the community together in support of newportFILM's mission.
