Native Orthopaedics Brands Style Guide

Native Orthopaedics is a surgeon-founded medical technology company entering the sports medicine market with a focus on simpler, anatomy-preserving knee repair solutions. As a new brand, the identity was created to establish immediate credibility in a highly technical, trust-driven category. The system balances clinical precision with a modern, human tone, using a restrained palette, clear typography, and flexible applications built to scale across packaging, digital, and clinical environments. The brand helped position Native for early market entry and initial industry recognition, supporting its emergence as a credible new player in orthopaedics.

NOVEMBER PROJECT BRAND GUIDELINES

Created a comprehensive brand system for November Project, a global free fitness movement. The guide establishes visual standards across their 55 global chapters, including logo usage, typography, color palettes, and social media templates. Designed to maintain brand consistency while giving local chapters flexibility to build their communities.