FJ Shoe Box Design
The goal was to modernize the FJ shoe box branding while preserving the iconic black box customers recognized and trusted. Collaborating closely with factories, we explored a range of dieline options but ultimately retained the existing structure due to operational efficiency and cost considerations. Key updates included a universal label design, mold-inhibiting inner tissue paper, and optimized box sizes tailored to evolving shoe designs and weight distribution. Additionally, the design now allows for customization for collaborations and other brands within FootJoy, offering flexibility while maintaining brand consistency. This project balanced innovation with practicality, delivering an elevated unboxing experience without disrupting production workflows.
FJ Sock & Apparel Packaging
Led the redesign of FootJoy’s outerwear hangtags, apparel, and sock packaging, building cohesive systems that balanced premium design with clear product communication. Created scalable templates and a universal dieline to streamline production across multiple product lines, while preserving distinct brand identities. Collaborated with technical, marketing, and external partners to translate product features into intuitive, benefit-driven visuals that elevated the overall brand experience.
