Product Development

Knockaround x November Project - #JUSTSHOWUP

“Standing out is never an issue for November Project, and these glasses are no different. Jelly frames effortlessly fade from a deep cranberry to an orange-juice yellow (yeah, we’re aware that sounds silly but you know what color we’re talking about). This fluid fade is featured on the front frame as well as down each arm. The interior of the arms sport stenciled Summit 7s, as well as one unique icon. Sunrise lenses give this pair some shine, and to finish it off, embedded rubber nose pads will keep these in place no matter how hard the burnout has you sweating.

Designed on our best-selling frame style, the Premiums Sport are form-fitting, universally flattering, provide full UV400 sun protection, and feature embedded rubber nose pads to reduce slip, slide, and bounce. Every pair comes with a city-icon card and plank-it-out protective pouch.”Click Here for more info” - www.knockaround.com

Knockaround x November Project - #JUSTSHOWUPII

“#JustShowUp...it almost feels like that could be everyone’s mantra for 2020. Sometimes plans don’t work out. That’s life. But rolling with the punches, growing, moving forward—it’s what we humans are made for. We’re built to #JustShowUp.

But moving forward needs to go beyond “weathering the storm.” Moving forward means looking outside our bubbles, learning from what we see, hear, and feel, and incorporating that into our everyday actions. It means getting comfortable being uncomfortable. It means educating ourselves on the inequalities that exist in this world. It means committing to a removal of the systemic barriers, like racism, discrimination, and patriarchy, that create those inequalities. Moving forward means showing up for our communities.

So show up when you don’t feel like it. Show up when it’s uncomfortable. Show up for those who wish you would but can’t ask. Show up even when no one else does. #JustShowUp.

In honor of the 8th Annual November Project Summit in Minnesota that never happened, we’re driving our attention and resources to a local organization that’s engaging youth in North Minneapolis. We’ve partnered with November Project to donate 50% of the proceeds from each pair of these collaborative #JustShowUp sunglasses to Juxtaposition Arts, a non-profit youth art and design education center, gallery, retail shop, and artists' studio space.” - www.knockaround.com