About Me:

I’m an art director in Newport, Rhode Island. At FootJoy I lead creative for the seasonal sales program: catalogs, photo and video shoots, packaging, events and Field & Flint, our heritage line. I bring in and direct the photographers, illustrators, freelancers and agencies who help make the work, and I hand files off to our teams around the world.

The Long:

I didn’t start in design. After a science degree at Texas A&M, I spent several years selling lenses and equipment to opticians. The sales tools I was given didn’t help much, so I started making my own, and that turned into a career.

Today I run FootJoy’s seasonal creative from the first shot list to the files our international teams adapt for their markets. That means a 150-page B2B workbook every season, on-course shoots booked with our sales reps, packaging for shoes, socks, gloves and apparel, and the PGA Show booth. I concepted Field & Flint with an outside agency, then took it over. It launched with our top 100 accounts and is now carried by 500.

I hire and brief the outside creatives we work with, give the feedback and sign off on the final work. I also manage our creative budgets and timelines, and moved styling and on-model photography in-house to cut costs. I use generative AI to speed up B2B sell-in, and anything a customer sees is still a real photo shoot.

Outside work I’m in the fab lab with a laser cutter or CNC machine, organizing a local run group, swimming on a masters team, or out skiing and hiking.