Shoeboxes, Label System & Specialty Inserts

I modernized FootJoy’s shoebox while keeping the black box customers know. Working with our factories, we kept the existing structure for cost and efficiency, then redesigned the Premiere Series and Signature boxes, sized boxes to newer shoe shapes and added mold-inhibiting tissue. I also rebuilt the box label as one variable-data template for the U.S., Canada and Europe, with English, French and German copy, five size systems, recycling icons and waterproof warranty icons I illustrated.

Technical Apparel Hangtags & Packaging

I redesigned FootJoy’s apparel hangtags, from everyday polos to technical outerwear like DryJoys Select LX, HydroliteX, ThermoSeries and UV protection pieces. I illustrated all the feature icons (waterproof, windproof, stretch, breathable and more) so shoppers can read the benefits at a glance. The technical tags fold out to show how the fabric layers work, along with their waterproof and breathability ratings. Each tag comes in versions for the U.S., Canada, Europe and Australia, with French and German inserts, and I send our factories a spec sheet for paper stock, color and how the tag attaches.

Sock Packaging

I direct the packaging for FootJoy’s full sock line: ProDry, Tech D.R.Y., ComfortSof and the new PureSOF, across men’s, women’s and junior styles. Each line has its own color so shoppers can tell them apart on the wall, and the back of the wrap uses numbered callouts on the sock to show where each feature sits. I supply the artwork, layout direction, and features and benefits written with our copywriters. Our packaging agency builds the dielines, and I work with our international teams on the French and German copy, care instructions and recycling marks.

Apparel & Specialty Packaging

Beyond shoes and socks, I design the packaging that carries the rest of the line: retail packs for our performance boxer briefs, UV protection hangtags, branded apparel polybags, apparel boxes and FootJoy packing tape. I also designed the box for FirstJoys, our baby golf shoes, with a softer look for a gift buyer. Every piece is built for our global teams: English and French on everything, German where Europe needs it, and the size charts, care symbols and feature icons laid out so one design works in every market we ship to.