Art Director with 10+ years shaping how apparel brands look and feel across campaigns, identity, packaging, and physical retail. I run seasonal campaigns end to end, from 100-SKU premium collections to 180-page catalogs reaching thousands of accounts, and lead photo and video shoots on location. I fold generative AI into B2B sell-in to compress months of concepting into days, while keeping consumer-facing work authentically shot, and I care as much about how a package feels in the hand as how a layout reads on screen.